Mobile App Retention Metrics
We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users...
View ArticleTips for Designing Mobile App Icons
Mobile app usage continues to see unprecedented growth, with top app categories such as messaging, shopping, productivity and gaming contributing to the overall increased usage of mobile apps. The...
View ArticleMobile Marketing Software
From marketing your mobile app to reaching your target audience on their smartphones in any app, taking advantage of the breadth of opportunities in mobile requires the right software tools. Finding...
View ArticleWhat is CPI? Mobile Terms Defined
The launch of the iPhone and the App Store in 2007 heralded a new era in mobile technology. More specifically, it led to the explosive growth of smartphones and related technologies such as app...
View ArticlePre-Launch App Tips: What You Need to Start Strong
There’s more to launching an app than just finishing the build and deploying it on the app store. The key to success lies in preparation – what should you know and do pre-launch, before your app goes...
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